Guerrilla Advertising - Cost-Effective Techniques for Small-Business Success

Informationen zum Autor Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Klappentext In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Détails du produit

• Auteurs: Jay Conrad Levinson, Charles Rubin
• Edition: Houghton Mifflin
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 08.06.1994
• EAN: 9780395687185
• ISBN: 978-0-395-68718-5
• Pages: 283
• Dimensions: 152 mm x 229 mm x 19 mm
• Thèmes: Guerrilla Marketing; Guerrilla Marketing
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; Advertising, Economics, Market research, Project management, Management: leadership and motivation, Small businesses and self-employment, Management and management techniques, SELF-HELP: Personal Growth / General, BUSINESS & ECONOMICS: Management, BUSINESS & ECONOMICS: Leadership, SELF-HELP: Self-Management / General, SELF-HELP: Motivational & Inspirational, SELF-HELP: Creativity, BUSINESS & ECONOMICS: Economics / General, BUSINESS & ECONOMICS: Small Business, BUSINESS & ECONOMICS: Advertising & Promotion, BUSINESS & ECONOMICS: Motivational, BUSINESS & ECONOMICS: Project Management, BUSINESS & ECONOMICS: E-Commerce / Digital Marketing, Online marketing / Social media marketing