Guerrilla Marketing Attack

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

A propos de l'auteur

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Détails du produit

• Auteurs: Levinson, Arnold Ed Levinson, Arnold Ed. Levinson, Jay Conrad Levinson
• Edition: Houghton Mifflin College Division
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 30.04.1990
• EAN: 9780395502204
• ISBN: 978-0-395-50220-4
• Dimensions: 150 mm x 228 mm x 12 mm
• Thèmes: Guerrilla Marketing; Guerrilla Marketing
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; Market research, Business and Management, Psychology, International business, Behavioural economics, Reference works, Small businesses and self-employment, Gender studies: women and girls, Sales and marketing, Management and management techniques, Business and the environment; ‘green’ approaches to business, Sales and marketing management, Direct marketing / telemarketing, BUSINESS & ECONOMICS: Small Business, BUSINESS & ECONOMICS: Management Science, BUSINESS & ECONOMICS: Reference, PSYCHOLOGY: Social Psychology, PSYCHOLOGY: Mental Health, SCIENCE: Global Warming & Climate Change, BUSINESS & ECONOMICS: Green Business, BUSINESS & ECONOMICS: Marketing / General, BUSINESS & ECONOMICS: Marketing / Direct, BUSINESS & ECONOMICS: Marketing / Research, BUSINESS & ECONOMICS: Women in Business, BUSINESS & ECONOMICS: Sales & Selling / Management, BUSINESS & ECONOMICS: Economics / Social & Behavioral, BUSINESS & ECONOMICS: International / Marketing