Emerging Trends, Threats and Opportunities in International Marketing - What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

A propos de l'auteur

Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at Georgetown University and the University of Kent in Canterbury. During leaves, he served the U.S. government as Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Com-mittee in Paris and as senior trade advisor for Export Controls. He received the Life-time Achievement Award in 2007. Throughout the past 35 years Czinkota was con-sistently listed in every international marketing and business ranking as a top 20 author, and as one of the three most published contributors to international busi-ness research in the world by the Journal of International Business Studies. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered In-stitute of Marketing. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.

Résumé

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place over the years in a series of articles compiled by the authors.

Détails du produit

• Auteurs: Czinkota, Michael Czinkota, Michael R. Czinkota, Masaaki Kotabe, Iikka Ronkainen, Ilkka A. Ronkainen
• Edition: MCGRAW-HILL Professional
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 15.06.2012
• EAN: 9781606490358
• ISBN: 978-1-60649-035-8
• Dimensions: 154 mm x 231 mm x 19 mm
• Poids: 592 g
• Thèmes: The International Business Collection; The International Business Collection
• Catégorie: Sciences sociales, droit, économie > Economie > Economie internationale