E-Commerce Adoption and Small Business in the Global Marketplace - Tools for Optimization

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

Détails du produit

• Auteurs: Geoff Simmons, Brychan Thomas
• Collaboration: Geoff Simmons (Editeur), Brychan Thomas (Editeur)
• Edition: Business Science Reference
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.01.2010
• EAN: 9781605669984
• ISBN: 978-1-60566-998-4
• Pages: 370
• Dimensions: 221 mm x 286 mm x 24 mm
• Poids: 1190 g
• Catégories: Livres de conseils; Sciences naturelles, médecine, informatique, technique > Informatique, ordinateurs > Général, dictionnaires; Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie