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Klappentext This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face.Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following:* The dynamics and interrelatedness of the business landscape* Interaction as the basic business process* Business development in time and network space* The nature of management in an interactive world* The implications for policy-makers of the networked business landscapeThis book is essential reading for all those interested in understanding the complex business world. This includes academics and their students taking advanced courses on managing in business networks at MSc, MBA and executive education level, managers operating in business companies, and those involved in industrial policy.The authors are central researchers within the international IMP (Industrial Marketing and Purchasing) Group (impgroup.org). The empirical and conceptual research work of the Group is widely used by academics and managers throughout the world. Zusammenfassung Authors are world leading authorities on this topic. This book is the result of an evolution of thought that redefines the area of business networks. The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US. Inhaltsverzeichnis Chapter 1 A Jungle or a Rainforest?Part 1 Business Networks in ActionChapter 2 Interaction as a way to deal with Relatedness, Variety, and MotionChapter 3 Analyzing Business InteractionChapter 4 Doing Business: Exploiting Time and SpacePart 2 The Elements of Business NetworksChapter 5 Interaction and ResourcesChapter 6 Interaction and ActivitiesChapter 7 Interaction and ActorsPart 3 The Business Network as an Analytical ToolChapter 8 Management and Business RelationshipsChapter 9 Managing in the Business NetworkChapter 10 Evolution of the Business LandscapeChapter 11 Networks and Industrial PolicyChapter 12 Living in the Business Rainforest...
Table des matières
Chapter 1 A Jungle or a Rainforest?
Part 1 Business Networks in Action
Chapter 2 Interaction as a way to deal with Relatedness, Variety, and Motion
Chapter 3 Analyzing Business Interaction
Chapter 4 Doing Business: Exploiting Time and Space
Part 2 The Elements of Business Networks
Chapter 5 Interaction and Resources
Chapter 6 Interaction and Activities
Chapter 7 Interaction and Actors
Part 3 The Business Network as an Analytical Tool
Chapter 8 Management and Business Relationships
Chapter 9 Managing in the Business Network
Chapter 10 Evolution of the Business Landscape
Chapter 11 Networks and Industrial Policy
Chapter 12 Living in the Business Rainforest
