Content Preparation Guidelines for the Web and Information Appliances - Cross-Cultural Comparisons

Zusatztext "... the authors' work really shines in its part-by-part breakdown of what U.S. versus Chinese users like to see when considering the purchase of an electronic product ... Practitioners will enjoy the clear! practical advice on making product descriptions and c-commerce Web sites culturally appropriate! while academics will appreciate the solid methodology and use of theory to arrive at useful advice for constructing these sites."-Nicole St. Germaine-McDaniel in Technical Communication ? Volume 58! Number 2! May 2011 Informationen zum Autor Huafei Liao, Yinni Guo, April Savoy, Gavriel Salvendy Klappentext Unlike previous publications in usability, which have predominantly concentrated on how to present information, this book focuses on what information should be presented and on information appliances for different cultures. It provides operational tools to effectively prepare the content in a manner that allows users to make good decisions regarding the purchase of goods and services and to obtain information on items of interest. A cross-cultural comparison and fundamental review of the theory, the book not only answers the question of what information needs to be presented for effective decision making, but also addresses the impact of culture on content usability. Zusammenfassung Content preparation is an integral part of the usability equation: it answers the question of what information is needed for effective decision making. This title provides a theoretical foundation and operational tools to effectively prepare content so that users are able to make correct decisions regarding the purchase of goods and services. Inhaltsverzeichnis Overview of Content Preparation. Background Literature. Factor Structure of Content Preparation. Cross-Cultural Comparison of Content Preparation. Guidelines for Content Preparation.

Détails du produit

• Auteurs: Yinni Guo, Yinni (Purdue University Guo, Guo Yinni, Huafei Liao, Huafei (Bechtel Power Corporation Liao, Huafei Guo Liao, Liao Huafei, Gavriel Salvendy, Gavriel (Purdue University Salvendy, April Savoy, April (Marietta Savoy, Savoy April
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 11.11.2009
• EAN: 9781420067774
• ISBN: 978-1-4200-6777-4
• Pages: 192
• Thèmes: Human Factors and Ergonomics; Human Factors and Ergonomics
• Catégories: Livres de conseils; Sciences humaines, art, musique > Art > Architecture d'intérieur, design; Sciences naturelles, médecine, informatique, technique > Informatique, ordinateurs > Communication des données, réseaux; TECHNOLOGY & ENGINEERING / Industrial Engineering, TECHNOLOGY & ENGINEERING / Industrial Health & Safety, environmental science, engineering & technology, Engineering: general, COMPUTERS / Human-Computer Interaction (HCI), Environmental science, engineering and technology, Ergonomics