Designing for the Greater Good - The Best in Cause-Related Marketing and Nonprofit Design

Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong "Livestrong" campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.>

Détails du produit

• Auteurs: Jonathan Cleveland, Pegel/ Cleveland Top, Peleg Top
• Edition: Harper Collins Usa
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 26.01.2010
• EAN: 9780061765308
• ISBN: 978-0-06-176530-8
• Pages: 288
• Catégories: Sciences humaines, art, musique > Art > Architecture d'intérieur, design; ART: Techniques / Drawing, ART: American / African American & Black, DESIGN: General