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This is the epic story of America's entrepreneurs and the economy they created. Ever since the first colonists landed in "The New World," Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett's, Michael Milken's, and even Martha Stewart's experience in the "New Economy" of the 1990s and into today.
Table des matières
CONTENTS Preface, vii 1 Entrepreneurs: The Essence of Enterprise, 1 2 European Settlement and Business Enterprise in the New World, 23 3 Entrepreneurs in the New Nation: 1787-1840, 53 4 The Entrepreneurial Explosion: 1820-1850, 81 5 The Rise of Managers: 1850-1880, 114 6 Entrepreneurs in the Age of Upheaval: 1850-1880, 151 7 The Big Business Backlash: 1870-1920, 189 8 The Emergence of a Consumer Market: 1880-1920, 231 9 Deliverance and Despair: 1920-1939, 273 10 Business in War and Postwar America: 1940-1960, 311 11 Business's Winter of Discontent: 1960-1982, 346 12 Business in Renaissance: 1982-1989, 375 13 The New Economy: The 1990s, 408 14 Americans and the Global Market, 437 Epilogue: The Recession Returns, 461 Notes, 465 Index, 519
A propos de l'auteur
Larry Schweikart, PH.D., a history professor at the University of Dayton, is the author or coauthor of many books, including A Patriot's History of the United States and 48 Liberal Lies About American History.
Lynne Pierson Doti, PH.D. is a professor of economics at Chapman University and the editor of Essays in Economic and Business History.
Résumé
Illustrates the history of business in United States from the point of view of enterprising men and women who made it happen. This book discusses the impact of Civil War on the economy and the subsequent dominance of Andrew Carnegie and J P Morgan.