Advertising Handbook

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Détails du produit

• Auteurs: Jonathan Hardy, Sarah Hawkin, Hawkins Sarah, Iain Macrury, Helen Powell, Helen Hardy Powell, POWELL HELEN HARDY JONATHAN MACR
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 01.05.2009
• EAN: 9780415423120
• ISBN: 978-0-415-42312-0
• Pages: 264
• Thèmes: Media Practice; Media Practice
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing