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Informationen zum Autor John X. Wang Klappentext Demonstrates how to integrate marketing strategy into various facets of engineering communication from presentations! visual aids! proposals and technical reports to e-mail and phone calls. This book also provides situational examples! which demonstrate how to use computers! graphics! and other engineering tools to communicate with engineers. Zusammenfassung Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to— Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers. Inhaltsverzeichnis Analyze Communication Purpose and Audience. Spear Your Way to Engineering Success. Projecting the Image of the Engineering Profession. Presentation Aids. Organize Your Talk. Handling Audience Response. Write Your Way for Business Impact. Organizing for Emphasis. Write As If Talking to Your Engineering Associates. Lean Your Expressions. Write Actively-Engineering Is about Actions. Integrating Your Speaking and Writing Skills. Everyday Engineering Communications-E-Mails, Phone Calls, and Memos. Visuals for Engineering Presentation-Engineers Think in Pictures. Write Winning Grant Proposals. How to Effectively Prepare Engineering Reports. Listening-Interactive Communication about Engineering Risk....
