Why Killer Products Don''t Sell - How to Run Your Company to a New Set of Rules

Exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. This book provides a methodology for assessing a company's product mix, and a transformation approach to optimize sales and improve competitiveness.

Détails du produit

• Auteurs: Ia Gotts, Ian Gotts, Ian Rowsell Gotts, Dominic Rowsell
• Edition: Wiley, John and Sons Ltd
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.07.2011
• EAN: 9781906465261
• ISBN: 978-1-906465-26-1
• Pages: 194
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; Marketing, Produktmanagement