In Pursuit Of The Common Good

Informationen zum Autor Paul Newman , cofounder of Newman’s Own and The Hole in the Wall Gang, was a major motion picture actor. Paul Newman died in 2008. A.E. Hotchner , cofounder of Newman's Own and The Hole in the Wall Gang, is the author of international bestseller Papa Hemingway and such memoirs as Looking for Miracles and King of the Hill , which was adapted into an award-winning film by Steven Soderbergh. He lives in Westport, Connecticut. Klappentext Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own—the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.Chapter 1 It is December 1980, a week before Christmas, Westport, Connecticut, a blanket of snow on the ground, wood smoke from fireplaces redolent in the air, tree lights festooning the houses, a pervasive Yuletide lilt, but we are laboring in the subterranean space beneath Paul's converted barn, an area that had once been a stable for farm horses. There is a bucket filled with ice-blanketed Budweisers and an array of bottles of olive oil, vinegar, mustard, condiments, and so forth. There is also an empty tub and a collection of old bottles dating back to Revolutionary times by their appearance, bottles of various shapes and sizes that had been somewhat sanitized for this occasion. Paul Newman, known to his friends as ol' PL or Calezzo de Wesso (Bonehead), had asked his buddy A. E. Hotchner (Hotch), sometimes called Sawtooth, to help him with a Christmas project that he was assembling in this basement, which wasn't a basement in the usual sense. There were crusty stones, a dirt floor, crumbling cement, and overhead timbers covered with active cobwebs. Also three long since vacated horse stalls, but the unmistakable aroma of horses remained. There were desiccated manure fragments here and there, and there was evidence that certain field animals were still occupying the premises. A very picturesque place in which to mix salad dressing. The project was to mix up a batch of PL's salad dressing in the washtub and fill all those old wine bottles using the assembled funnels and corks and labels, and on Christmas Eve our collective families would go around the neighborhood singing carols and distributing these gift bottles of PL's dressing. PL was very proud of his salad dressing, and this was the apotheosis of his salad days. Over the years, even in four-star restaurants, PL had been rejecting the house dressings and concocting his own. Captains, maitre d's, and sometimes the restaurant owner would scurry around to assemble Paul's ingredients while neighboring diners gawked in disbelief. When we first ate at Elaine's, one of New York's popular restaurants, several waiters and Elaine herself gathered round as Paul blended and tasted the brew he made from the ingredients brought to him from the kitchen. This scene had been repea...

Détails du produit

• Auteurs: A. E. Hotchner, A.E. Hotchner, P Newman, Paul Newman
• Edition: Crown Publishing Group
• Langues: Anglais
• Format d'édition: Poche format B
• Sortie: 12.08.2008
• EAN: 9780767929974
• ISBN: 978-0-7679-2997-4
• Pages: 272
• Dimensions: 132 mm x 205 mm x 18 mm
• Catégorie: Sciences sociales, droit, économie > Economie