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This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 9th International Conference on Digital Design and Communication, Digicom 2025, held on November 6-8 2025, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
Table des matières
.- Visual Identity System: Quinta da Borgonha’s Multi Brand Strategy.- In-between formats: Journalistic infographics in a multiplatform context a project at the Portuguese newspaper Público.- Gallery Hostel Porto: contributions of pastiche, illustration and urban art in a visual identity system.- From Heritage to Contemporary Identity: Labelling Wine Project for Encostas do Rabaçal, etc.
Résumé
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 9th International Conference on Digital Design and Communication, Digicom 2025, held on November 6-8 2025, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.