A Study of the Effectiveness of Marathon Sponsorship - as an Enabler of Brand Extension Second Edition

A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships help sponsors to achieve effective and successful brand extensions?

A propos de l'auteur

Yuan Zhou - degree Master of Technology Marketing in the Faculty of Business at the Cape Peninsula University of Technology, Cape Town.

Détails du produit

• Auteurs: Yuan Zhou
• Edition: LAP Lambert Academic Publishing
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 03.11.2025
• EAN: 9786209184284
• ISBN: 978-620-9-18428-4
• Pages: 104
• Dimensions: 150 mm x 220 mm x 7 mm
• Poids: 173 g
• Catégorie: Sciences sociales, droit, économie > Economie > Autres