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This book showcases developments in Chinese for specific and professional purposes. It covers various topics, such as Business Chinese, Chinese for Academic Purposes, Chinese for Tourism, Chinese for Science and Technology, and Chinese for Medical Purposes. As a reflection of the fact that research on Business Chinese dominates the academic field of Chinese for specific purposes, nine (out of sixteen) chapters in this volume address issues related to intercultural communication and approaches in teaching Business Chinese. This book provides insights into effective language learning strategies, curriculum development, and the intersection of language and professional fields. It offers language instructors a comprehensive and specialized resource for teaching Chinese in specific areas, and also serves as a guide for lesson planning with the provision of relevant materials and practical exercises.
Table des matières
Business Culture, Etiquette, and Intercultural Communication: Exploring Theories of Pragmatics in Business Chinese Pedagogy.- Developing Intercultural Competence in Business: Challenges and Strategies.- Integrating Cultural Knowledge into Business Chinese Instruction for Cross-Cultural Competence: A Case Study of Startup Business Chinese.- Course Types and Pedagogical Strategies in Business Chinese: Practice and Reflection.- The Building of a Four-semester Business Chinese Program at Penn：Goals, Pedagogy and Professional Development.- Developing Business Communication Skills through Task-based Language Teaching.- Renewing Incorporation of Case Study and Task-Based Language Teaching in a Business Chinese Class.- Course Design of Business Chinese for E-commerce: Teaching with CBI-6Ts Approach.- Integrating a Culturally Loaded Taiwanese Painting into Business Chinese Course Material Design: IMAGE and a Cooperative-Collaborative Learning Models.- Developing Modes of Teaching Business Chinese Vocabulary through a Study on Frame Semantics Based Corpus.- Augmenting L2 Chinese Academic Writing through Critical Literacy.- Chinese for Data Science Professionals.- An Intercultural Study in Teaching Chinese for Sustainable Tourism.- Materials Evaluation of Chinese for Science and Technology.- Needs Analysis of Chinese for Science and Technology in Taiwan.- Humanistic Approaches for Chinese for Medical Purposes.
A propos de l'auteur
Dr. Li-Yu Chen is a Professor at the Department of Chinese as a Second Language, National Taiwan Normal University. Her research focuses on different aspects of Business Chinese, and she has been the author of numerous published articles and book chapters on the topic of cross-cultural communication, materials developments and evaluation, and teacher training for Business Chinese. For more than a decade, Dr. Chen has served on the editorial board for Taiwan Journal of Chinese as a Second Language (臺灣華語文教學研究), and she was also Executive Editor of the journal for some time.
Dr. Chao-Mei Tu is an Associate Professor at the Department of Chinese as a Second Language, National Taiwan Normal University. She has also been the Associate Director of the Mandarin Training Center, National Taiwan University since 2015. Dr. Tu’s research focuses on Chinese for specific purposes, Content and Language Integrated Learning (CLIL), and Content-Based Instruction (CBI).
Résumé
This book showcases developments in Chinese for specific and professional purposes. It covers various topics, such as Business Chinese, Chinese for Academic Purposes, Chinese for Tourism, Chinese for Science and Technology, and Chinese for Medical Purposes. As a reflection of the fact that research on Business Chinese dominates the academic field of Chinese for specific purposes, nine (out of sixteen) chapters in this volume address issues related to intercultural communication and approaches in teaching Business Chinese. This book provides insights into effective language learning strategies, curriculum development, and the intersection of language and professional fields. It offers language instructors a comprehensive and specialized resource for teaching Chinese in specific areas, and also serves as a guide for lesson planning with the provision of relevant materials and practical exercises.
