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The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1E, International Edition introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape.
Table des matières
Part I: Foundations of Global Business.1. The Rise of Globalization.2. The Evolution of International Business.3. Regional Economic Integration.4. The International Flow of Funds and Exchange Rates.Part II: Global Business Environment.5. The Cultural Environment of Global Business.6. The Legal, Economic and Political Environment of Global Business.7. Corruption and Ethics in Global Business.Part III: Global Business Strategy and Organization.8. Entry Strategies in Global Business.9. Control of Global Business.10. The Organization of Global Business.Part IV: Managing Global Business.11. Global Human Resource Management.12. Global Marketing.13. Global Operations and Supply-Chain Management.14. Global Financial Management.15. Global Accounting and Taxation.
