Sunday Drives - Nostalgic Reminiscing with the Best of Burma-Shave

The Burma-Shave craze reached its zenith during the 1950s, with
more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith,
devised the concept of sequential signs to sell his shaving cream.
Typically, six signs were erected, with each of the first five
containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona,
Nevada and New Mexico. The creative people at Burma-Shave, as
well as customers who sent in jingles of their own, ultimately
created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating
signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little
rhymes hold great nostalgic value for those of us who fondly
remember them from our Sunday drives.

Détails du produit

• Auteurs: Michael Larson
• Edition: iUniverse
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 18.04.2006
• EAN: 9780595393244
• ISBN: 978-0-595-39324-4
• Pages: 120
• Dimensions: 152 mm x 229 mm x 7 mm
• Poids: 187 g
• Catégories: Livres de conseils > Hobby, bricolage > Jeu et devinettes; Voyage > Récits de voyage > Amérique du Nord et centrale