Perspectives on Public Relations Research

Informationen zum Autor Danny Moss, Dejan Vercic, Gary Warnaby Klappentext This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. Zusammenfassung This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. Inhaltsverzeichnis Introduction Part 1 Public Relations and Management Theory: 1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public Relations Part 2 Contemporary Perspectives of Public Relations 3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public Relations Part 3 International Perspectives of Public Relations 6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory; Part 4 Historical-German Perspectives of Public Relations 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany

Détails du produit

• Auteurs: DANNY MOSS, Danny Moss, Moss Danny, Dejan Vercic, Vercic Dejan, Gary Warnaby, Warnaby Gary
• Collaboration: Danny Moss (Editeur), Dejan Vercic (Editeur), Gary Warnaby (Editeur)
• Edition: Routledge Academic
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 27.03.2003
• EAN: 9780415316187
• ISBN: 978-0-415-31618-7
• Dimensions: 139 mm x 216 mm x 21 mm
• Thèmes: Routledge Advances in Management and Business Studies; Routledge Advances in Management and Business Studies
• Catégories: Ecole et pédagogie > Préparation de l'enseignement > Formation professionnelle; Sciences sociales, droit, économie > Economie > Général, dictionnaires; Business & Economics / General, Economics, Public Relations