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Informationen zum Autor Dean Foster Klappentext *** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' *** *** LONGLISTED FOR THE NON-OBVIOUS BOOK AWARDS 2025 *** INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today. With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.
Commentaire
Loved the book because it is a compelling and insightful exploration of global business practice through the lens of cultural intelligence. Drawing on decades of first-hand experience across more than 100 countries, Foster blends vivid storytelling with practical lessons that resonate with both seasoned executives and emerging leaders. The book goes beyond surface-level etiquette, revealing how subtle cultural cues, values, and unspoken norms shape negotiation, collaboration, and trust in international contexts. Each chapter delivers an engaging mix of personal anecdotes and actionable insights, making complex cross-cultural concepts immediately applicable. Foster's deep expertise ensures the narrative remains both accessible and authoritative. This advanced reader copy showcases a rare combination of entertainment and education, offering a rich resource for anyone seeking to navigate today's interconnected world with confidence, adaptability, and genuine cultural respect. Darya Yegorina NetGalley
