Hacking Health - How to Make Money and Save Lives in the HealthTech World

This book is a must-read guide for those entering the world of HealthTech startups. Author David Putrino, a veteran in the world of HealthTech and Telemedicine, details the roles, necessity, and values of key members of a typical HealthTech team, and helps readers understand the motivations and core priorities of all people involved. In ventures that typically depend upon effective communication between members from business, science, regulatory, and academic backgrounds, this book helps develop the core competencies that team members need to work harmoniously. Four detailed case studies are shared that exemplify the spectrum of HealthTech possibilities, including large corporations, tiny startups, elite athletes, and social good enterprises. Each case study shows how the success or failure of a project can hinge upon strong team dynamics, a deep understanding of the target population's needs and a strong awareness of each team member's long-term goals. This book is essential readingfor entrepreneurs, scientists, clinicians, marketing and sales professionals, and all those looking to create new and previously unimagined possibilities for improving the lives of people everywhere.

Table des matières

Introduction.- Members of an eHealth Team.- The Entrepreneur: Role on an eHealth Team.- The Engineer: Role on an eHealth Team.- The Clinician: Role on an eHealth Team.- The Academic: Role on an eHealth Team.- Case Study 1: Building an eHealth Product with a Large Corporation: Panasonic.- Case Study 2: Working on eHealth Projects for Athletes: Red Bull High Performance.- Case Study 3: Working on eHealth Projects with a Small Business: MindMe.- Case Study 4: Working on eHealth Projects for Social Good: Not Impossible.- Conclusion.

Résumé

Documents the roles and career priorities of key members of a typical eHealth team in order to improve understanding of each member’s role in the team
Features 4 case studies that exemplify successful and failed projects, explaining where each project went right or wrong
Examines the complex relationship between technology, entrepreneurship, and academics that are interwoven in any eHealth venture

Détails du produit

• Auteurs: David Putrino
• Edition: Springer, Berlin
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 04.06.2019
• EAN: 9783319890890
• ISBN: 978-3-31-989089-0
• Pages: 90
• Dimensions: 156 mm x 236 mm x 8 mm
• Poids: 182 g
• Illustrations: XI, 90 p. 9 illus. in color.
• Catégories: Sciences naturelles, médecine, informatique, technique > Médecine > Général; Management, B, Orientieren, Medicine, Medicine: general issues, Business and Management, Entrepreneurship, Health, Innovation/Technology Management, Research & development management, Popular Science in Medicine and Health, Health Sciences, Clinical Medicine, Medicine/Public Health, general, Industrial Management, Biomedical Engineering and Bioengineering, Biomedical engineering, Unternehmertum / Start-ups