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Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to:
- Come up with a winning business idea
- Complete market and competitive research
- Forecast watertight financials and projections This new edition is fully updated throughout to include:
- New real-world examples including Nubank, YuLife, Inceptio Technoloyg, Dotolib, Livspace, Teya and Zepz,
- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling
- More on storytelling and crating a compelling narrative for investors
- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
- A deck of 80 Power Point slides providing resources and downloadable templates
Table des matières
Section - ONE: Strategy and purpose; Chapter - Assignment 1: Coming up with a winning idea for your business plan; Chapter - Assignment 2: Strategy - the big picture; Chapter - Assignment 3: You and your team; Section - TWO: Market research; Chapter - Assignment 4: Researching customers; Chapter - Assignment 5: Researching competitors; Chapter - Assignment 6: A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - Assignment 7: Products and/or services; Chapter - Assignment 8: Pricing; Chapter - Assignment 9: Advertising and promotion; Chapter - Assignment 10: Place and distribution; Chapter - Assignment 11: People, process and physical environment; Chapter - Assignment 12: Competing online; Section - FOUR: Operations; Chapter - Assignment 13: The selling methods plan; Chapter - Assignment 14: Making, outsourcing and supplies; Chapter - Assignment 15: Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - Assignment 16: The sales forecast; Chapter - Assignment 17: Cash-flow projections; Chapter - Assignment 18: The profit and loss account; Chapter - Assignment 19: The balance sheet; Chapter - Assignment 20: Break-even analysis; Chapter - Assignment 21: Estimating financing requirements; Chapter - Assignment 22: Stress testing your business projections; Section - SIX: Business controls; Chapter - Assignment 23: Financial controls; Chapter - Assignment 24: Sales and marketing controls; Chapter - Assignment 25: Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - Assignment 26: Writing up and presenting your business plan;
A propos de l'auteur
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.
As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
