Winning the Advertising Game - Lessons from the Super Bowl Ad Champions

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

Détails du produit

• Auteurs: Alexander Mafael, Sascha Raithel, David W Stewart, David W. Stewart, Charles R Taylor, Charles R. Taylor
• Edition: Palgrave UK
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 31.01.2025
• EAN: 9783031775055
• ISBN: 978-3-0-3177505-5
• Thèmes: Print on Demand; Business Guides on the Go
• Catégories: Ecole et pédagogie > Préparation de l'enseignement > Formation professionnelle; Marketing, Werbung, Advertising, Sport und Freizeit, Dienstleistungsgewerbe, Gastgewerbe, Arbeits-, Wirtschafts- und Organisationspsychologie, optimieren, Sports Communication, Sports economics, Advertising Psychology, Super Bowl advertising effectiveness, Advertising research insights, Competitive advantage in advertising, Diversity and inclusion in advertising, NFL brand expansion strategies, Super Bowl ad performance analysis, Practical advertising campaign advice, Societal impact of Super Bowl ads