Fr. 86.00

Financial Communication - A Critical Assessment

Anglais · Livre Relié

Expédition généralement dans un délai de 1 à 3 semaines (ne peut pas être livré de suite)

Description

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This essential guide to financial communication provides a concise critical overview of this increasingly important field. It will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

Table des matières










1. Historical Origins 2. Growth of financial communications 3. Paradigms, wordviews and ideology 4. Shareholders and the public company 5. Business and Ideologies 6. Critical Financial PR: A new paradigm for new times


A propos de l'auteur










Keith Butterick is an award¿winning former business journalist. As a director of a financial PR consultancy, he worked on all aspects of the public company life, financial calendar work, company flotations and contested takeovers. He lectured on journalism and PR at the University of Huddersfield. He is the author of two books, Introducing Public Relations: Theory and Practice by SAGE and Complacency and Collusion: A Critical Introduction to Finance and Business Journalism. A consultant on engagement and participation, he advises companies and organisations on effective participation strategies.


Résumé

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

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