Alignment: How to Aplly the Balanced Scorecard to Corporate Strategy

Informationen zum Autor Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium. Klappentext The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance. Zusammenfassung Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. This work argues that the responsibility for this alignment lies with the headquarters.

Détails du produit

• Auteurs: Robert Kaplan, Robert S Kaplan, Robert S. Kaplan, Robert Steven Kaplan, David P Norton, David P. Norton, Norton David P.
• Edition: Harvard Business Review Press
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 22.03.2006
• EAN: 9781591396901
• ISBN: 978-1-59139-690-1
• Pages: 320
• Dimensions: 162 mm x 243 mm x 27 mm
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; Management, Unternehmensstrategie