The Social Commerce Handbook - 20 Secrets for Turning Social Media into Social Sales

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

" The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

The power of social utility
The appeal of social gifting
The importance of social curation
The role of social status
The value of social intelligence

Détails du produit

• Auteurs: Paul Chaney, Chaney Paul, Paul Marsden, Marsden Paul
• Edition: MCGRAW-HILL Professional
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 13.11.2012
• EAN: 9780071802024
• ISBN: 978-0-07-180202-4
• Pages: 208
• Dimensions: 152 mm x 226 mm x 15 mm
• Poids: 284 g
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, E-commerce: business aspects, Sales & marketing, Sales and marketing