A Journalist's Guide to Public Opinion Polls

Table des matières

Foreword by Walter Mears
Acknowledgments
The Opinion Triangle
The Press and Public Opinion: Always Linked
A Brief History of Polls
The Emergence of Precision Journalism
The Polling Environment Today
The Poll: Who Did?
The Poll: Who Sponsored It?
The Poll: Sampling
The Poll: The Questions
The Poll: Timing Is Everything
The Poll: Sampling Error
The Poll: Other Sources of Error
Pseudo-Polls and SLOPS
Reporting Polls: The Basics
Reporting Polls: Numbers in Context
Reporting Polls: Political Surveys
Reporting Polls: Exit Polls and Projections
The Future
Appendix A: The World's Shortest Course in Statistics
Appendix B: Twenty Questions
Bibliography
Index

A propos de l'auteur

SHELDON R. GAWISER is senior poll analyst for NBC News and president of the National Council on Public Polls. He is president of Gawiser Associates, Inc. of Fairfield, Connecticut, consultants in information collection and management.

G. EVANS WITT is assistant bureau chief of the Associated Press in Washington, D.C. He previously served as director of AP/NBC News polling.

Détails du produit

• Auteurs: Sheldon Gawiser, Gawiser Sheldon R., G. Evans Witt, Witt G. Evans
• Edition: Bloomsbury
• Langues: Anglais
• Recommandation d'âge: 7 à 17 ans
• Format d'édition: Livre de poche
• Sortie: 30.10.1994
• EAN: 9780275949891
• ISBN: 978-0-275-94989-1
• Pages: 192
• Poids: 227 g
• Catégories: Sciences sociales, droit, économie > Sciences politiques > Sciences politiques et formation politique; Public Opinion & Polls, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling, Popular Culture: Media, Television, and Radio