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The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on product innovation and new product development. They have produced a thoroughly integrative review of marketing, business, and engineering literatures, identifying general managerial conclusions. Outlining key issues and problems faced by product managers, Calantone and di Benedetto determine to what extent these issues have been addressed in academic literature. How much of reported research is relevant? What is the quality of available scientific knowledge? Can business managers and marketing staffs learn from other functional areas, i.e. engineering or technical journals? This bibliography is a valuable entry into innovation literature for both product managers and academic researchers.
Calantone and di Benedetto's review is structured according to topic area: factors influencing product and process innovation; stages in new-product development; product diffusion forecasting; the R & D-marketing interface; organizational structure; and technology transfer. Each chapter includes a literature review and an extensive annotated bibliography. A representative set of articles from major marketing, business management, operations research, and engineering publications are selected. As a rule of thumb, articles from 1978 to the present are included. Several major works from earlier years are also cited. The authors complete this volume with their own observations and conclusions, an author index, and a subject index.
Table des matières
Preface
Product Innovation
Stages in New-Product Development
Product Diffusion Forecasting
The R & D-Marketing Interface
Organizational Structure
Technological Transfer
Observations and Conclusions
Author Index
Subject Index
A propos de l'auteur
ROGER J. CALANTONE is Professor of Marketing and Decision Sciences at Michigan State University. Dr. Calantone's articles have been published in
Management Science, the
Journal of Marketing, and the
Journal of Marketing Research.
ANTHONY DI BENEDETTO is Assistant Professor of Marketing in the School of Business Management at Temple University. He teaches graduate courses in Product Management, Marketing Systems, Management, and Strategy. Dr. di Benedetto has also written articles for the
Journal of Product Innovation Management,
R & D Management, and
Industrial Marketing Management, among others.
