Augmenting Retail Reality, Part B - Blockchain, Ar, Vr, and AI

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.

A propos de l'auteur

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.
Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.
Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.
Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

Résumé

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.

Détails du produit

• Collaboration: Amit Mittal (Editeur), Amit (Chitkara University Mittal (Editeur), Murali Raman (Editeur), Murali (Asia Pacific University of Technology & Innovation Technology Raman (Editeur), Birud Sindhav (Editeur), Birud (University of Nebraska at Omaha Sindhav (Editeur), Balraj Verma (Editeur), Balraj (Chitkara University Verma (Editeur)
• Edition: Emerald Publishing Limited
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 09.12.2024
• EAN: 9781836087090
• ISBN: 978-1-83608-709-0
• Pages: 208
• Dimensions: 152 mm x 229 mm x 13 mm
• Poids: 449 g
• Catégories: Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie; Voyage > Accessoires pour cartes, autres