Book Clubs and Book Commerce

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

Détails du produit

• Auteurs: Corinna Norrick-Ruhl, Corinna Norrick-Rühl
• Edition: Cambridge University Press Academic
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 31.12.2019
• EAN: 9781108708814
• ISBN: 978-1-108-70881-4
• Pages: 75
• Dimensions: 127 mm x 180 mm x 5 mm
• Thèmes: Print on Demand; Elements in Publishing and Book Culture
• Catégories: Ecole et pédagogie; Sciences sociales, droit, économie > Economie > Gestion; business strategy, Literary studies: general, Literary theory, Retail sector, Publishing industry & book trade, Publishing and book trade, Retail and wholesale industries