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In this book, industry-leading sports professionals-such as Ted Sobel, Fred Claire, Ari Kaplan, Debbie Antonelli, and Ann Meyers Drysdale-offer practical advice and tips for those wanting to pursue a career in sports, including marketing, publicity, broadcasting, journalism, management, scouting, analytics, and more.
Table des matières
Introduction
Instructor's Note
Acknowledgments
PART I: BROADCASTING/PLAY-BY-PLAY
Chapter 1: WNBA and College Basketball Play-by-Play: Debbie Antonelli, ESPN College Basketball Analyst
Chapter 2: Baseball Radio Play-by-Play: Jeff Levering, Sports Broadcaster
Chapter 3: Sports Radio and Podcasting: Ted Sobel, Radio Sportscaster
Chapter 4: Minor League Baseball Play-by-Play: Chris King, Sports Broadcaster
Chapter 5: Media Relations and Play-by-Play: Steve Granado, Sports Broadcaster
Chapter 6: Sideline Reporting: Kris Budden, Sideline Reporter
PART II: JOURNALISM AND PHOTOGRAPHY
Chapter 7: Sports Photography: Richard Kee, Baseball Team Photographer
Chapter 8: Baseball Writer: J. P. Hoornstra, Sportswriter and Author
PART III: SPORT MARKETING, PUBLICITY, AND SALES
Chapter 9: Sports Marketing: Marsha Collier, Sports Business for Dummies
Chapter 10: Publicity: Steve Brener, PR Director
Chapter 11: Media Sales: Barry Turbow, Media Sales Professional
Chapter 12: Ticket Sales: Russell Robards, Ticket Sales & Fan Experience
Chapter 13: Marketing: Pat Gallagher, Consultant & Senior Executive in Sports
PART IV: SPORT MANAGEMENT/OWNERSHIP
Chapter 14: WNBA General Manager: Ann Meyers Drysdale, Broadcaster and Former Basketball Executive
Chapter 15: Sports Executive: Andy Dolich, Sports Executive for All Seasons
Chapter 16: From Batboy to Potential Owner: Ben Hwang, Former Batboy, Biotech CEO Who Made a Bid to Own the Dodgers
Chapter 17: Baseball Executive: Charlie Blaney, Former Baseball League President
Chapter 18: Baseball Executive: Rick White, Baseball League President
Chapter 19: Major League Baseball Team Co-Owner: Peter Seidler, San Diego Padres Majority Co-Owner
Chapter 20: Sports Management: Jason Takefman, Sports Consultant
PART V: FINDING AND WORKING WITH ATHLETES
Chapter 21: Sports Agent: Ronald Shapiro, A Sports Agent "Life by Accident"
Chapter 22: Wealth Management: Brandon Averill, Athlete Wealth Management Partner
Chapter 23: Scouting in Football: Neil Stratton, Advisor for Aspiring Football Agents and Scouts
PART VI: ANALYTICS
Chapter 24: Analytics in Baseball: Ari Kaplan, Baseball Analyst
Chapter 25: Analytics in Basketball: Marshall Payne, Basketball Operations Analyst
PART VII: OTHER CAREERS IN SPORTS
Chapter 26: Message Board Operator: Jeff Fellenzer, Former Baseball Stadium Message Board Operator Turned College Professor in Sports Business
Chapter 27: Team Historian: Mark Langill, Baseball Team Historian
Chapter 28: Digital Media & Advisor: Chelsea Heyward, Sports Industry Professional
Chapter 29: International Opportunities: Aggie Dent, International Sports & Sports Media/Sports Marketing
Chapter 30: Digital Media Designer: Sydney Noland, Digital Media in Football
Chapter 31: Sports Mascot: Ted Giannoulas, The Famous Chicken
Chapter 32: International Baseball: Ryan Flynn, International Baseball Program CEO
Conclusion: Parting Words of Wisdom
Appendix: Websites
Bibliography
Index
About the Author
A propos de l'auteur
By K. P. Wee - Foreword by Fred Claire
