Advertising and Consumer Citizenship - Gender, Images and Rights

Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.

Table des matières

Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights

A propos de l'auteur

Anne M. Cronin

Résumé

Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.

Détails du produit

• Auteurs: Anne M Cronin, Anne M. Cronin, Cronin Anne M.
• Edition: Taylor and Francis
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 23.10.2000
• EAN: 9780415223232
• ISBN: 978-0-415-22323-2
• Pages: 192
• Poids: 520 g
• Illustrations: Tabellen, schwarz-weiss
• Thème: Transformations
• Catégories: Sciences sociales, droit, économie > Sociologie > Théories sociologiques; Advertising, Economics, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Anthropology / General, SOCIAL SCIENCE / Anthropology / Cultural & Social