Advertising and Consumer Citizenship - Gender, Images and Rights

Informationen zum Autor Anne M. Cronin Klappentext Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender. Zusammenfassung Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender. Inhaltsverzeichnis Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights

Détails du produit

• Auteurs: Anne M Cronin, Anne M. Cronin, Cronin Anne M.
• Edition: Routledge Academic
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 26.10.2000
• EAN: 9780415223249
• ISBN: 978-0-415-22324-9
• Dimensions: 158 mm x 235 mm x 10 mm
• Thèmes: Transformations; Print on Demand
• Catégories: Sciences sociales, droit, économie > Sociologie > Théories sociologiques; Advertising, Economics, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Anthropology / General, SOCIAL SCIENCE / Anthropology / Cultural & Social