Fundamentals of Airline Marketing

Résumé

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

Détails du produit

• Auteurs: Scott Ambrose, Scott (Embry-Riddle Aeronautical Universi Ambrose, Blaise Waguespack
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 28.05.2021
• EAN: 9780367178024
• ISBN: 978-0-367-17802-4
• Pages: 214
• Thème: Aviation Fundamentals
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; TRANSPORTATION / Aviation / General, Business & Economics / General, TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics, LAW / Transportation, Transport industries, Sales & marketing, Sales and marketing, Aerospace & Air Transport Industries, HISTORY / Military / Aviation & Space