Challenging Corporate Social Responsibility - Lessons for Public Relations From the Casino Industry

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks

Table des matières

1. Introduction 2. CSR: Walking the walk, talking the talk 3. The Casino Industry Grows Up 4. Understanding the Global Casino Industry 5. Casino City in the Desert: History and context of Las Vegas, Nev. 6. CSR in Las Vegas 7. Trouble Points: Implications of strategic CSR 8. Conclusions and Future Directions

A propos de l'auteur

Dr. Jessalynn R. Strauss is Assistant Professor of Strategic Communication at Elon University, USA. She has several years of experience in public relations and marketing communication and her research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas.

Résumé

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks

Détails du produit

• Auteurs: Jessalynn R Strauss, Jessalynn R. Strauss, Strauss Jessalynn R.
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 12.12.2019
• EAN: 9780367868543
• ISBN: 978-0-367-86854-3
• Pages: 172
• Thème: Routledge New Directions in PR & Communication Research
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; Advertising, Media Studies, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Sales & Selling / Management, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management