Public Relations and the History of Ideas

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the proc

Table des matières

Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR’s Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR’s Future: Irrational or Rational? Magical or scientific? Individual or collective?

A propos de l'auteur

Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.

Résumé

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the proc

Détails du produit

• Auteurs: Simon Moore, Simon (Bentley University Moore
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 12.12.2019
• EAN: 9780367867416
• ISBN: 978-0-367-86741-6
• Pages: 146
• Thème: Routledge New Directions in PR & Communication Research
• Catégories: Sciences sociales, droit, économie > Economie > Général, dictionnaires; Advertising, History, Media Studies, Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, Press & journalism, Humanities, Management & management techniques, News media and journalism, Management and management techniques