En savoir plus
Informationen zum Autor Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers. Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship. Klappentext Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. * Write a strategic business plan * Start, establish, or rejuvenate a small business * Hire and retain the best employees * Get a small business loan If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success. Zusammenfassung Make big sense of small businessSmall Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses! Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing! marketing! employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.* Write a strategic business plan* Start! establish! or rejuvenate a small business* Hire and retain the best employees* Get a small business loanIf you're a beginning entrepreneur looking to start and run your own small business! this book gives you all the tools of the trade you'll need to make it a success. Inhaltsverzeichnis Introduction 1 Part 1: Getting Started with Small Business 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 43 Chapter 4: First Things First: Crafting Your Business Plan 59 Chapter 5: Making Financing, Ownership, and Organizational Decisions 81 Part 2: Buying an Existing Business 111 Chapter 6: Exploring Buying a Business 113 Chapter 7: Finding the Right Business to Buy 123 Chapter 8: Evaluating a Business to Buy 137 Chapter 9: Negotiating Terms and Sealing the Deal 155 Part 3: Running a Successful Small Business 167 Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197 Chapter 12: Tapping Technology 233 Chapter 13: Keeping Your Customers Loyal 243 Chapter 14: Managing Profitability and Cash 255 Chapter 15: Learning from the Experiences of Others 281 Part 4: Keeping Your Business in Business 295 Chapter 16: Finding and Keeping Superstar Employees 297 Chapter 17: Providing Employee Benefits 327 Chapter 18: Handling Regulatory and Legal Issues 347 Chapter 19: Mastering Small-Business Taxes 361 Chapter 20: Cultivating a Growing Business 375 Part 5: The Part of Tens 397 Chapter 21: Ten Mistakes You Don't Want to Make 399 Chapter 22: Ten Tips for Small-Business Success 409
