Media Strategies for Marketing Places in Crisis - Improving the Image of Cities, Countries and Tourist Destinations

Résumé

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

Détails du produit

• Auteurs: Eli Avraham, Eli Ketter Avraham, Avraham Eli, Eran Ketter, Ketter Eran
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 22.12.2017
• EAN: 9781138473546
• ISBN: 978-1-138-47354-6
• Pages: 256
• Catégories: Sciences sociales, droit, économie > Economie > Branches spécifiques de l'économie; BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Service industries