En savoir plus
Informationen zum Autor Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA Klappentext This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members. Zusammenfassung This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? Inhaltsverzeichnis 1. Forging Public Relations and CSR/Sustainability Connections 2. CSR/Sustainability, Public Relations, and Ethics: Doing no harm and doing the right thing 3. Spanning Boundaries and Building CSR/Sustainability Stakeholder Relationships 4. Communicating CSR/Sustainability and Managing Information Flows 5. Engaging Employees with CSR/Sustainability 6. On Being Prepared to Navigate Ethics and CSR/Sustainability 7. Measuring and Reporting CSR/Sustainability 8. Reforming Organizations: Insider perspectives in three parts 9. Considering the Future of Public Relations and Links with CSR/Sustainability
