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Zusatztext 'Simon Moore's book offers a full-bloodied rescue of the field from the narrow confines of managing relationships - and trying to quantify them - by reminding us that PR has to relate to the ideas of the time. As this can't be done without knowledge of important thinking from other times! Public Relations and the History of Ideas offers an excellent primer that ranges across history! space! different fields of thought! and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past.'David McKie! University of Waikato! New Zealand'More than a view of PR as descending from thought leaders! Moore offers accounts of PR as articulated by notable figures within various political! socio-economic and spiritual contexts. His observations on how power and autonomy have informed "managed public communication" enrich our understanding of the reality-shaping persistence of PR.'Burton St. John III! Old Dominion University! USAEditor of Pathways to Public Relations: Histories of Practice and Profession Informationen zum Autor Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA. Klappentext Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process. Zusammenfassung Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process. Inhaltsverzeichnis Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty C hapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR’s Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR’s Future: Irrational or Rational? Magical or scientific? Individual or collective? ...
