Marketing for Architects and Engineers - A New Approach

Informationen zum Autor Linda Hutcheon Klappentext Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that. Zusammenfassung Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional Inhaltsverzeichnis Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.

Détails du produit

• Auteurs: Brian Richardson, Richardson Brian
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 07.11.1996
• EAN: 9780419202905
• ISBN: 978-0-419-20290-5
• Pages: 148
• Catégories: Sciences humaines, art, musique > Art > Architecture; ARCHITECTURE / General, Building construction & materials, Building construction and materials, Architecture: professional practice