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Informationen zum Autor Ben Cohen and Mal Warwick Klappentext There's no shortage of books on how to run small businesses But the specialised literature dealing with the increasingly high-profile topic of "corporate social responsibility" (CSR) deals almost exclusively with the concerns of large corporations. There is no widely available information about the special value-and special challenges-of socially responsible business practices for small- or medium-size companies. Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees' personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment. Zusammenfassung In Values-Driven Business , Ben & Jerry’s co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one Hundreds of examples of business policies and practices that are both ethical and business-savvy Checklists crammed with practical suggestions you can put to work today in your own business Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet. Inhaltsverzeichnis Preface 1 So, Why Are You in Business? 2 Are You Ready to Take the Plunge? 3 First Things First: Your Employees 4 Turning the Value Chain into a “Values Chain” 5 Developing a Dialogue with Your Customers 6 Staking Out Your Place in the Community 7 Leaving a Lighter Footprint on the Planet 8 You Really Can Try This at Home! Resources Notes Index About Social Venture Network About the Authors...
