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The renowned global thought leader and Google''s first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see. What if you could choose your future? When we''re kids, the future is exciting to imagine. Then we grow up and soon the events and circumstances of our lives overwhelm us and before we know it, we''re afraid of tomorrow, waiting to see what the future drops on us instead of chasing after the future we want to have. Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges--big and small--by turning them into opportunities with a "future-ready mindstate": using optimism, openness, curiosity, experimentation, empathy, and what Dr. Pferdt calls our Dimension X--the unique lens through which each of us sees the world not as it is, but as we are. Both inspirational and actionable, Future Ready engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate to craft exceptional futures for themselves. Now, let Future Ready help you build your remarkable future.
A propos de l'auteur
As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and prototype cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Born in Germany, he lives with his family in Santa Cruz, California.
Commentaire
"This book is a profoundly optimistic guide that outlines a new mindstate encompassing unreserved openness to perpetual experimentation, allowing dreamers to become doers in shaping the futures they wish to inhabit." - Daniel H. Pink, New York Times bestselling author of Drive
"What's Next is Now is for the inherently curious (and those who aspire to be), a manifesto for innovators, and a must-read for anyone eager to transform their 'now' into an extraordinary 'tomorrow.' It's not just about reading the future; it's about writing it." - Whitney Johnson, CEO of Disruption Advisors and bestselling author of Smart Growth: How to Grow your People to Grow Your Company
"Shape your future by defying the usual and welcoming the unknown. In What's Next is Now, Frederik reveals that tomorrow's blueprint lies not in technology, but in you. A transformative guide to grasping opportunities and crafting the future you envision." - Sebastian Thrun, Stanford University professor and founder of Google X
"The future is plural. It doesn't belong to Google or to AI or to anyone except the people who are willing to show up and make it real. Inspiring, practical and timely, this is a book to share." - Seth Godin, author of The Song of Significance
"What's Next Is Now makes compellingly clear how much influence we have over what happens to us. This influence is the result of the many eager, energetic choices we can make to create a future of intention and promise. This book's expansive yet action-oriented outlook makes it easy to begin building that future today." - Zoe Chance, Yale School of Management professor and author of Influence is Your Superpower: How to Get What You Want Without Compromising Who You Are
"A transformative guide that empowers readers to harness their innate strengths and actively shape their destinies. Through purposeful and practical insights, it offers an immersive reading experience that shifts perspectives and ignites personal growth. By embracing its wisdom, readers will cultivate heightened awareness, sharpen intuition, and amplify their impact. This book is an invitation to elevate the lives of others and contribute to the collective betterment of our future. If you aspire to be an agent of change, What's Next Is Now: How to Live Future Ready, is the essential companion on your journey of becoming remarkable." - Guy kawasaki, co-author of Think Remarkable, chief evangelist of Canva, and host of the Remarkable People podcast
"In [these] forward-looking pages...readers are invited to embrace the future with intention and creativity. This book is not an exploration of future trends; it is a passionate call to action for anyone eager to play an active role in crafting their future. Pferdt's message resonates deeply with the core inquiry of our times: not what the future holds, but rather, what future we aspire to create. Pferdt encourages us to question, experiment, and empathize on our path to tomorrow, making What's Next Is Now an essential read for anyone looking to leave their mark on the world." - Cyril Bouquet, Professor of Strategy and Innovation, IMD and co-author of ALIEN Thinking: How to Bring Your Breakthrough Ideas to Life
"Coming from deep insight and experience, Frederik Pferdt shows us how our future needn't be a place of fear of hesitancy but instead full of opportunity and optimism. You owe it to yourself to dive in." - Tim Brown, chair of IDEO and author of Change by Design
