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Looking for the secret to marketing?
Just ask.
Every year, businesses spend millions of dollars trying to market their products and grow their brands. But what if the secret to getting customers to fall in love with you was as simple as asking them what they want and then just ... giving it to them? That's the opinion of Mary Ann O'Brien, founder and CEO of award-winning marketing firm OBI and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey.
In
Ask and Deliver, O'Brien demonstrates how directly asking customers what they want from your business, listening to what they say, and then delivering the customer experience they desire has the power to transform a brand and spark exponential growth. The book follows the development and evolution of the O.VoC and how Mary Ann and her team helped a diverse range of clients-from startups bent on disrupting the medical space to venerable financial institutions with decades of history-tune into their customers, evolve their brands, and experience a level of growth they never anticipated. Packed with insight and plenty of humor, this book is a must-read for anyone whose ready to put their customers at the center of their business and take that business to the next level.
Table des matières
Introduction
Chapter 1
Iowa Chapter 2
California Chapter 3
Gateway Redux Chapter 4
Omaha Chapter 5
Taking Flight Chapter 6
Building Bridges Chapter 7
Moonshot Chapter 8
Lockdown Conclusion
To Infinity And Beyond Acknowledgments
About The Author
Contact Mary Ann O'Brien
A propos de l'auteur
A nationally-recognized branding and marketing thought leader, OBI founder and CEO
MARY ANN O'BRIEN has been entrusted by brands including Intel, Microsoft, Sony, Stericycle, Viewsonic, Delta Dental, and dozens more to help steer their strategic marketing and communication direction. She is the author of the O'Brien Voice of the Customer(TM) and Voice of the Employee(TM) studies, which have served as the foundation for numerous business success stories by helping clients implement customer-centric practices. Her business acumen, marketing expertise, and ability to deliver results gives clients the confidence they need to make the strategic decisions required to grow. Passionate about the power of businesses to do good, O'Brien champions ethical growth and is a proud recipient of an Integrity Award from the Better Business Bureau. She lives in Omaha, Nebraska.
Résumé
Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing.” Now she’s sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers. In the book, O’Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.
The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O’Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O’Brien quickly learned that the insights gleaned from the survey data—customer data—were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did. It explains how O’Brien refined and added to the survey as she worked with clients across different sectors, growing her business while helping them achieve their dreams. And finally, it explores what happened when O’Brien subjected her own company to her methodology, and the unexpected changes that followed. It’s a fascinating education in a new and exciting marketing methodology, as well as an exploration of how one woman guided her business through the Great Recession and the Covid crisis in order to change the way marketing is done.
