Marketer's Toolkit - Harvard Business Essentials

Informationen zum Autor Harvard Klappentext Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Zusammenfassung Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.

Détails du produit

• Auteurs: Business Essent Harvard, Business Essentials Harvard
• Collaboration: Harvard Business School Press (Editeur), Harvard Business School Publishing (Editeur), Harvard Business Review (Editeur)
• Edition: Harvard Business Review Press
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 02.03.2006
• EAN: 9781591397625
• ISBN: 978-1-59139-762-5
• Dimensions: 155 mm x 234 mm x 18 mm
• Thèmes: Harvard Business Essentials; Harvard Business Essentials
• Catégories: Sciences sociales, droit, économie > Economie > Publicité, marketing; Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing