News, Business and Public Information - Advertisements and Announcements in Dutch and Flemish Newspapers, 1620-1675

In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising, highlighting its impact on the Dutch book trade, economy and society.

A propos de l'auteur

Arthur der Weduwen is a Postdoctoral Research Fellow at the University of St Andrews and the author of Dutch and Flemish Newspapers of the Seventeenth Century and The Bookshop of the World: Making and Trading Books in the Dutch Golden Age (co-authored with Andrew Pettegree).

Andrew Pettegree is Professor of Modern History at the University of St Andrews and Director of the Universal Short Title Catalogue. He is the author of over a dozen books in the fields of Reformation history and the history of communication.

Détails du produit

• Auteurs: Arthur der Weduwen, Andrew Pettegree
• Edition: Brill
• Langues: Anglais
• Format d'édition: Livre Relié
• Sortie: 16.03.2020
• EAN: 9789004420823
• ISBN: 978-90-04-42082-3
• Pages: 680
• Dimensions: 228 mm x 298 mm x 37 mm
• Poids: 2404 g
• Thème: Library of the Written Word
• Catégories: Littérature spécialisée > Histoire > Autres; Sciences sociales, droit, économie > Economie > Publicité, marketing