Dialogic communication and interaction on Twitter

Dialogic communication, defined as the sending and receiving of ideas between two participants, can be used by audiovisual companies to interact with their audiences and make social interactions less complex. The aim of this book is to show the role that dialogic communication can play in interactions between communities and audiovisual companies on Twitter. Our application focused on Radio Télé Suisse. The book is aimed at e-journalists, e-communicators and social networking enthusiasts. It will also be of interest to students, researchers and scientists working in the field of e-communication.

A propos de l'auteur

Master presso l'Università di Friburgo in Svizzera. Social Media & Digital Marketing Manager, CEO di Jackotro News e Kope-2-You.com.

Détails du produit

• Auteurs: Jacques Michel Kaimbo
• Edition: Our Knowledge Publishing
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 26.06.2023
• EAN: 9786206129752
• ISBN: 9786206129752
• Pages: 60
• Catégorie: Sciences sociales, droit, économie > Médias, communication > Sciences de la communication