The Digital Multinational - Navigating the New Normal in Global Business

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In Key to success, Nambisan and Luo explain, is the notion of

Détails du produit

• Auteurs: Conny Braams, Yadong Luo, Satish Nambisan, Nambisan Satish
• Edition: The MIT Press
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 05.08.2025, retardé
• EAN: 9780262548502
• ISBN: 978-0-262-54850-2
• Pages: 264
• Thème: Management on the Cutting Edge
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; Economics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Globalization, BUSINESS & ECONOMICS / Development / Business Development, business strategy