Branded Entertainment - Product Placement and Brand Strategy in the Entertainment Business

Explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.

Détails du produit

• Auteurs: Jean-Marc Lehu
• Edition: Kogan Page
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 19.12.2008
• EAN: 9780749453374
• ISBN: 978-0-7494-5337-4
• Pages: 272
• Dimensions: 155 mm x 232 mm x 18 mm
• Catégorie: Sciences sociales, droit, économie > Economie