Making Business Decisions

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

• Authentic business materials, including photos, charts, and press articles.
• Interviews with executives (audiocassette and tapescript included).
• Contextualized vocabulary exercises with idioms and business concepts.
• Negotiation strategies and practice with appropriate language.
• Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.

Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

Table des matières

Unit 1               Kentucky Fried Chicken Corporation
                        Adapting to the Japanese Market
 
                        Product: Fast-Food Restaurants
                        Themes: Franchising; Marketing Internationally
                        Writing: Business Proposal (Introductory Lesson)
 
 
Unit 2               Johnson & Johnson Consumer Products, Inc.
                        Making Ethical Decisions in Business
 
                        Product: Pharmaceuticals
                        Themes: Crisis Management: Public Relations; Ethics in Business
                        Writing: Business Letter (Introductory Lesson)
 
 
Unit 3               Ben & Jerry's Homemade, Inc.
                        Developing a Compensation Policy
 
                        Product: Ice Cream
                        Themes: Employer-Employee Relations; Socially Responsible Business
                        Writing: Interoffice Letter (Introductory Lesson)
 
 
Unit 4               Levi Strauss & Co.
                        Applying Market Research to New Product Development
 
                        Product: Clothing
                        Themes: Market Research; Saving a Failing Product
                        Writing: Interoffice Letter
 
 
Unit 5               Stew Leonard's Dairy Store
                        Satisfying the Supermarket Customer
 
                        Product: Groceries
                        Themes: Retail Sales; Listening to the Customer
                        Writing: Business Letter; Suggestions
 
 
Unit 6               Airbus Industry and the Boeing Company
                        Negotiating International Trade Agreements
 
                        Product: Airplanes
                        Themes: Government/Industry Relations; International Trade
                        Writing: Interoffice Letter
 
 
Unit 7               Kidselebration, Inc.
                        Expanding a Small Children's Products Business
 
                        Product: Children's Music Tapes
                        Themes: Copyrights and Trademarks; Creating New Products and Markets
                        Writing: Business Letter
 
 
Unit 8               Akzo n.v.
                        Responding to Environmental Concerns in Europe
 
                        Product: Chemicals, Paints, Fibers, and Pharmaceuticals
                        Themes: Environmental Regulation; Balancing Profits and Environmental                                     Protection
                        Writing: Business Letter
 
 
Unit 9               Perdue Farms, Inc.
                        Designing an Advertising Campaign
 
                        Product: Poultry
                        Themes: Cultural Elements in Advertising; Designing Effective Advertisements
                        Writing: Storyboard
 
 
Unit 10             Crosby Valve & Cage Company
                        Choosing a Latin American Manufacturing Base
 
                        Product: Valves for Steam, Gas, and Liquids
                        Themes: Cultural Elements in Advertising; Designing Effective Advertisements
Writing: Storyboard
 
Appendix A:   Answer Key for Reviewing Background
Information and Vocabulary
                       
                        Appendix B:    Information for Exercise 5 Paired Activities
 
                        Appendix C:   Negotiating Strategies
 
                        Tapescript

Résumé

This text uses real case studies of successful international and American companies to give students an insight into business practices and enable them to develop cultural awareness for the global business world.

Détails du produit

• Auteurs: Frances Boyd, Frances Armstrong Boyd
• Edition: Pearson Elt
• Langues: Anglais
• Format d'édition: Livre Broché
• Sortie: 15.03.1994
• EAN: 9780201592818
• ISBN: 978-0-201-59281-8
• Dimensions: 205 mm x 255 mm x 10 mm
• Thèmes: Addison-Wesley; Addison-Wesley
• Catégorie: Ecole et pédagogie