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Sales Handle:A celebration of the importance of grandparents with 50 ways to be a fun, meaningful, and beloved presence in grandchildren''s livesKey Selling Points:BREEZY BOOK FOR GRANDPARENTS: Much of the grandparent publishing market is either hard-hitting books on how to avoid difficult pitfalls or journals meant for you to fill in your memories and stories for your grandchild. This book captures the celebratory and grandchild-focused aspects of the latter but in a format that works for grandparents who are not writers, or who may struggle with their own past and not want to dwell on that in building this new relationship.GREAT GIFT: There are countless gifting moments for grandparents throughout the year-from the holidays and their birthdays, to Grandparents'' Day, Mother''s/Father''s Day, and anniversaries. This book is the perfect gift, just right for new grandparents-to-be or grandparents who have been enjoying their status for years. With plenty of ideas for enjoying a strong relationship for the long haul, it''s a wonderful way to celebrate a special grandparent any time of year.STRONG CATEGORY SELLTHROUGH: Whether because grandparents have more free time or because they present an easy gifting opportunity, grandparent titles sell. Like LETTERS TO MY GRANDCHILD (Net 311k) and MY QUOTABLE GRANDKID (Net 60k) this book reaches a market that is eager to buy products and has time to enjoy them. This book offers a new way to reach that market and to specifically reach grandparents who want something other than journaling.consumer:grandparents, friends and family of grandparents and grandparents-to-be, gift givers on grandparents'' day, holidays, or grandparent''s birthdays, new parents looking to share the news or celebrate with grandparents-to-be
